MomReviews

My mailbox has been filling up with Summer Camp brochures in the last few weeks, my boys could spend the summer doing science experiments, learning five new sports, studying cooking or photography or calligraphy. Whew! What ever happened to spending the summer riding your bike and playing Kick-The-Can with the neighborhood kids?

We all want the best for our kids and for them to be successful, but it’s also important to remember that they are just KIDS, and that childhood goes by oh-so-quickly. I know mine sure did! To help parents and kids embrace childhood, the Kellogg’s® Rice Krispies® brand team created the “Childhood Is Calling™: Celebrating Kids Just Being Kids” report. The report offers expert and real-mom insight on the importance of savoring childhood and advice for families to find simple moments of joy and connection. As part of Operation Spark, Childhood is Calling is an educational initiative devoted to providing parents with ways to create meaningful memories with their children.

The Childhood is Calling website has information on Playing for Keeps, “a national not-for-profit organization founded in 1999 that exists to help bridge the gap between what researchers have learned about play and what parents and professionals who impact kids’ lives on a day-to-day, hour-by-hour need to know to help nurture our precious children to their full potential.”

In addition to that, the Rice Krispies “Childhood is Calling” website is also just plain fun. It has links to a music video by Ralph of Ralph’s World, fun games, recipes for Rice Krispie Treats, and “The Tale”, which tells more about the history of Rice Krispies including a dropdown menu with all of the cereal box covers. Show your kids what the Rice Krispies box looked like the year you were born!

For participating in this blog tour, Mom Central and Kellogg’s will be sending me a box of Rice Krispies and two vintage cereal bowls, which I am very excited about because the five of us eat a TON of cereal. I’m also scoping out the Recipe Exchange section of the Childhood is Calling site-people make some really interesting recipes with Rice Krispies! Please check out the Childhood is Calling site when you have a few minutes, both you and your kids are sure to like it.

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