Gizmos, gadgets and glamour? When it comes to style, it’s most common with women for fashion to be more of a priority than function. Trends are emerging where both men and women are increasingly expressing needs where fashion “meets” function with consumer electronics, computers, and accessories.
Laptop manufacturers are offering an increasing number of options for personalization from wider color palettes, patterns and designs to backlit screens, and even purse friendly sizes. For example, just last week, Sony launched their new Vaio netbooks at Fashion Week in NY.
Best Buy led this trend two years ago by partnering with Liz Claiborne on accessories and today, designer brands recognize this shift by proactively approaching Best Buy for product distribution. Best Buy sees the emerging trend of tech style and personalization which has translated to actual products, especially within the computing and consumer electronics space.
Quotes from Brittany Linde (Best Buy BlueShirt)
“New techhnology has allowed the fashion industry to expand to new and unique product lines.”
“We’ve found that customers who are investing in products purchases and upgrades are looking for personalized and stylish features from consumer electronics, computers and accessories.”
“The average consumer buys a computer bag once every three years; the average female consumer will purchase a pocketbook 3 times a year.”
Here are examples of fashion-savvy tech accessories and gadgets available at Best Buy:
* Insignia Digital Camera (Pink) – $69.99
* Sony Vaio Lifestyle Laptop – $899.99
* Swiss Pink Laptop Sleeve – $39.99
* Liz Claiborne Cell Phone Case – $29.99
I love this Liz Claiborne Cell Phone Case! I always just toss my cell phone into my purse along with a wallet, what a great idea to combine a cell phone case WITH a wallet. Check out all the stylish options for your computer, phone, camera, and more at your local Best Buy or BestBuy.com!
When it comes to style, it’s most common with women for fashion to be more of a priority than function
And that’s where it ends, we should learn to be more practical this days with the crisis we’re facing.
And thats why best buy has been doing well even in these tough economic times.
I would want to have a ” Sony Vaio Lifestyle Laptop “, but 899.99 $ is expensivly for my.
I would buy sony laptop if it’s below 700$. However Thank you for sharing the price info.
I’m really glad my wife doesn’t go to Best Buy!! Actually I think it’s a pretty cool store and with the issues Circuit City had, Best Buy must have a great marketing team to find niche products and markets.
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Being a fashion lover myself, all I can say is wow. Best Buy is really going to be winning the hearts of many more women if they continue this. 29.99 for a Liz Claiborne cell phone case – nice. That is really lovely.
Do you think many women, especially the younger crowd that are really into fashion wouldn’t purchase from Best Buy because it’s a “computer shop”? I could see this failing and just being a fad but either way, I’m going to pick up my cell phone case because to me, it makes no difference where I shop, I just want good deals and value.
Great business savvy on the part of Best Buy.
Technology is geared towards teenagers nowadays. What better way to target them than by selling both the gadget and the fashion accessory? And people need more to mix and max with outfits as well. Just wow.
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hi. i would also love to have that cellphone case. it’s really functional when it also has a wallet in it. the styling is a plus too. when a girl’s got something like that, it shows how techie and stylish she is.
what a great deal. best buy is really the best. aside from their techie products, they also launched cute stuffs like the cellphone case-slash-wallet. it’s really catchy to those looking for “function”.
wow. the wallet’s very girly. i definitely will keep an eye to it. it’s useful too. aside from being a cellphone case, one could also put her moolah in it. really cute.
as a fashion lover (and i know all the girls too), it’s really trendy to own something so useful and functional like the cellphone case with wallet. i may not carry a purse or clutch anymore, as my essentials are all in the cellphone case! it’s really WOW.
this days, one must be really choosy with stuffs to buy. that’s why this cellphone case from best buy is a good deal. not only does it carries your cellphone, it also can carry some other things. like credit cards, money, etc. very useful!
Best buy is really reaching the top! great offers! no wonder in the next days, they’ll be launching other techie-savvy stuffs! and i’m looking forward to see them all!
the brand doesn’t really matter. because in the long run, it’s the function that matters most. and i’m really excited about owning one like the cellphone case with wallet. best buy’s really in it. clever idea of making functional techie accessories.
it’s chic. i want to have one! i wonder if best buy offers a variety of colors and styles. so that i can incorporate it with my everyday get up. the cellphone case/wallet’s really cool.
all i can say is “unique”. smart move of best buy to come up with such functional stuffs. i would love to have that cellphone case with wallet. it’s really something. very useful and it’s not space consuming. important things i can store in it. like money, ids, cards and many more. and my cell is also in it. what a great creation!
that’s what we call good advertisement. many fashion-savvy out there would definitely love this cellphone case with wallet, and also some other stuffs offered by best buy. i would like to have it. it’s like expressing creativity. and it’s girly. i can’t say anything but WOW!
the liz claiborne cellphone case? very fashionable! i would love to use one too. and i’ll also buy other pink accessories so that it’ll match with the color of the phone casing. isn’t that girly?
i’ll definitely buy this. and the laptop sleeve. best buy’s really hitting the right note. their items are very chic yet functional. the price is also reasonable. what more could we ask for?
what a great idea of best buy to offer such unique items in the market. it’s really helpful to those people who are very busy and would like to own functional items such as this cellphone case combined with a wallet. very useful. and it’s trendy too. the color, style, every detail is touching some fashion. it’s really the “IT” stuff today.
“Fashion meets Function”, cool title! i’m really into that nowadays. as we have this recession, let’s all take the initiative to help even in our own simple ways. and it can include buying affordable yet functional items one can definitely love having. instead of buying unnecessary things that would just add clutter to your bag,why not buy something useful and will not occupy lots of space. and i’m talking about this cellphone case with wallet from best buy. i’m really loving this.
it’s true that in this featured item from best buy, one can definitely agree that it’s functional and fashionable. i would like to have one, and also the i’m wondering what other stuffs best buy offers, like in the digital camera, what’s with that, as what they’ve done with the combination of wallet and the cellphone case. it’s really about the uniqueness, i think. does anyone agree?