Play it Safe When Buying from Infomercials

The following is a guest post from The Infomercial Guys.


Infomercials are good at making their products seem great. Sometimes the products live up to the hype, but not always. If it looks good on TV, and you’re thinking about buying it, here are some tips to make sure you’re getting thing most for your money.

First of all, go online and search for the name of the product and the word “reviews”. An example might be “topsy turvy tomato tree reviews”. This will give you some sites where people have posted how they feel about the product after buying and using it. Beware of sites where all of the reviews are 5-star ones, because that site may only be publishing the reviews that make the product look good, in an attempt to increase sales.

If enough other people have had a positive reaction that you’re convinced you still want the product, call the number on the infomercial or go online to find the item. Make sure you read the fine print, though. The companies that ship “as seen on TV” products are sometimes known for bad customer service, extremely long shipping times, and exorbitant shipping and handling rates. There are other companies where you can buy the product directly, such as through Amazon.com or through Carol Wright Gifts. However, make sure to find out what their policies are on things like shipping times, shipping rates, their return/refund policy, and how they handle reports of defective products.

When you receive the product, make sure you read through any including instructions to make the most of your purchase. You don’t want to ruin your Gyro Bowl by putting it in the microwave, or to shrink your Snuggie by washing it in hot water. Failure to properly use and care for the products may void the warranty too, so protect your investment by learning how to use and clean it properly.

Some of the best products available are marketing on television, and they can spark an interest in all of us, even children (who are actively marketed to from infomercials). You shouldn’t be scared to purchase products that are famous for this marketing method, but you do want to be a savvy shopper and spend your money wisely.

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What Are As Seen On TV Products?

At some point, you’ve likely heard the term “as seen on TV” and have likely even seen the red logo that represents the concept. What you may not have realized is that As Seen on TV products represent a tremendous industry of different items that are sold online and which can then be ordered using a toll-free phone number, direct response mail order, or through a website’s order form.

These products may have commercials of the standard 15-second or 30-second length, or may have entire half-hour infomercials dedicated to spreading the word and showing the precise benefits that are promised by the manufacturers and marketers.

The types of products can include anything from toys to exercise devices, household time-savers to cleaning products, or even books or cooking gadgets. If it performs a task, it has the potential to be advertised as an As Seen on TV product.

These products are generally only available by ordering through the information provided by the television commercial, but over time, if the item becomes adequately popular, it may then appear in retail stores. That being said, they often boast the As Seen on TV logo so that consumers can be assured that they have found the right product and not simply an imitation.

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